Defining a brand aesthetic is perhaps the most important thing you can do when starting a new business, blog or refreshing your current one. While it is also critical to determine your mission and your ideal audience, your brand aesthetic is what allows you to portray that mission and reach your audience.
Today, I will be chatting with you about my preferred website platform, Squarespace. So much of our world today requires us to have an online presence for our business, whether it be a website or a blog. However, online branding and web design can often be a daunting task for someone who isn’t an expert in the field. Many of my new clients have similar questions when starting out: What does an online platform even mean? Why, of all the options out there should I chose to work with Squarespace?